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Harrah’s remains optimistic about the new rivals in Las Vegas

Harrah’s Entertainment Inc., the biggest casino operator in the world, has no concerns about the next hotel – casinos in Las Vegas. The reason for that is that most of them aim at consumers with high spending levels, according to the treasurer of the company.

“There is a clear breach between premier auditoriums and those with the real value. Historically, this has been a very important market for us”, said the Treasurer, Jonathan Halkyard in the investment conference of the Bank of America. He was referring to new projects that are being planned by companies such as MGM Mirage, Las Vegas Sands Corp., Wynn Resorts LLC and Boyd Gaming.

“There are many consumers that present high spending levels, and, however, don’t want to spend more than U$S 350 in a room”, said Halkyard.